An Ordos cultural performance during the promotional event. [Photo provided to investordos.goinnermongolia.com.cn]

An attendee wearing traditional Ordos' clothing introduces the city. [Photo provided to investordos.goinnermongolia.com.cn]

The "Ni Hao! China" – Warm City Ordos Culture and Tourism Promotion Activity, hosted by the Ordos culture and tourism bureau, took place on Feb 21 in Kuala Lumpur, Malaysia. It introduced the unique charm of "Warm City Ordos" to the Malaysian people through cultural and tourism promotion, art performances, intangible cultural heritage exhibitions, and interactive check-in activities.

Over 100 Malaysian travel agencies, chambers of commerce, and media representatives participated in the event.

In the promotion session, the culture and tourism bureaus of Dongsheng district and Ejin Horoo Banner, the Whistling Dune Bay Tourist Area, Ordos Grassland Tourist Area, and Ordos Tuyi International Travel Agency promoted key cultural and tourism products, scenic area vacation products, and characteristic projects. Three enterprises signed cooperation agreements on tourist transportation with local travel agents.

There have been frequent cultural and tourism exchanges between Ordos and Malaysia. In 2024, Ordos launched the "Ten Thousand People's Inbound Aviation Tourism to the Warm City" project and opened a direct flight from Kuala Lumpur to Ordos.

More than 7,000 Malaysian tourists visited Ordos for sightseeing, making the city an important tourist destination for Malaysian tourists.

This promotion activity enhanced the international influence of Warm City Ordos's cultural and tourism brand and opened a new path for in-depth cooperation between the two places' cultural and tourism industries.