At the 2025 Regional Agricultural Brand Annual Gala, Ordos' regional public agricultural brand, known as "Warm City Flavors", achieved an influence index score of 786.13, ranking 61st in China's Regional Agricultural Image Brand Influence Index, a leap of 31 places from the previous year.

Since its launch in June 2024, the "Warm City Flavors" brand has been committed to the goal of strengthening agriculture through branding. It has become an important driver of farmers' and herders' incomes, helping boost the transformation and upgrading of the city's agricultural industry.

In 2025, "Warm City Flavors" organized 54 exhibition and sales events for local agricultural and livestock product processing enterprises, achieving on-site sales exceeding 26.25 million yuan ($3.74 million). The brand was selected as a typical case of Inner Mongolia autonomous region's "Grassland Premium Products" and recognized as a well-known regional public brand in Inner Mongolia.

Ordos continues to expand the visibility and influence of "Warm City Flavors", with offline advertisements covering major train stations and airports across key cities nationwide. Meanwhile, promotional content has been released on new media platforms like TikTok, Weibo, Xiaohongshu, and Bilibili, garnering 1.30 million views. 

The city plans to further improve the industry chain's standard system, innovate brand promotion models, and strengthen the core competitiveness of "Warm City Flavors", allowing more of Ordos' agricultural and livestock products to gain national acclaim beyond Inner Mongolia.